Biography Of Ludwig Van Beethoven s Influence On The...

Ludwig Van Beethoven was born in Bonn. He born on December 17, 1770, and died on March 16, 1827. He was a German composer and musician, one of Vienna’s classical music representatives. His music had a great contribution to the world music. He set the culmination of classical music in the Classical Era (1750-1820), while opening up the road of the romantic music in the Romantic Era (1820-1900), played an important role on the development of world music. He created â€Å"nine numbered symphonies, 32 piano sonatas, 20 violin sonatas, 16 string quartets, an opera and two mass†( Wikipedia) in his life. These works have a profound influence on the development of music. In East Asia, Beethoven was known as a Saint of music. He was a phenomenon among many musicians. Even he was totally deaf in his later period, he still continued to compose his music. Specially, â€Å"many of his most admired works come from this period† (Wikipedia). His whole life has been devoted to th e music. When Beethoven was a child, his talent for music had been acceptable. According to Joseph Kerman’s article, it stated that Christian Gottlob Neefe wrote the first printed notice for Beethoven (March 2, 1783): â€Å"Louis van Beethoven, son of the tenor singer already mentioned, a boy of 11 years and of most promising talent. He plays the piano very skillfully and with power †¦ This youthful genius is deserving of help to enable him to travel. He would surely become a second Wolfgang Amadeus Mozart if he were toShow MoreRelated Beethoven Essay2971 Words   |  12 Pagessuffering, pure and profound, enters as an integral part into Beethovenamp;#8217;s greatest work, that helps to give that work its unique place in the minds and hearts of men.;(Marek, 634) These words of compassion come from J. W. N. Sullivan during Ludwig van Beethovenamp;#8217;s funeral. They express the regret and sense of loss felt by people all over the world as they caught news of his end. Beethoven was and is a cornerstone for music of all kinds in that he combined new color, imagination, structureRead MoreThe Symphony Of The Key Of Change3582 Words   |  15 PagesChristina Cheng Professor Davidson MUSIC 89S: Composers of Influence November 12, 2014 The Symphony in the Key of Change: The Evolving Symphonic Landscape as Beethoven Influenced It The famed American pianist and composer Les Baxter once said, â€Å"Any good music must be an innovation.† Indeed, the works of Beethoven and the successors that he influenced have lived on because they possess a certain quality of enduring musical entrepreneurship. As Beethoven straddled the line between the Classical andRead MoreIntroduction to Oboe and Bassoon3379 Words   |  14 PagesHottorre. He was responsible for breaking the instrument down the one-piece dulcian into 4 sections (bell, bass joint, boot and wing joint). The modern Bassoon exists in two distinct primary forms the Buffett system and the Heckle system. Most of the world plays the Heckle system, while the Buffett system is primarily in France, Belgium, and parts of Latin America. Bassoon techniques The Bassoon is held diagonally in front of the player, but unlike the flute, oboe, and clarinet, it cannot be supported

Interpersonal Communication Is An Effective Communicator

Verderber, K, Verderber, R and Berryman-Fink, C. 2010, stated that interpersonal communication is, â€Å"The process through which people create and manage their relationships, exercising mutual responsibility in creating meaning.† (Pg. 5) To be an effective communicator, it is vital that the person possesses and practices effective interpersonal/communicational skills. Over this semester, important interpersonal skills have been developed through a series of six workshops and assessed in two pieces of assessment. First position, second position and third position skills were performed. This reflective essay provides a critical analysis of my interpersonal skills developmental process of the three skills listed above; including my strengths, weakness and improvements. When in the receiving position of a conversation, the main aim is to retrieve information from the sender in an understandable and cohesive way; which ultimately creates a meaningful connection between the two people. There are a number of skills involved in effective listening. Bebe, S, Redmond, M. 2009, proposed that, â€Å"Listening is a complex process of selecting, attending to, constructing meaning from, remembering, and responding to verbal and non-verbal messages.† (Pg.66) certain skills such as: following, empathetic or active listening, questioning and reflection of feeling and content are also required to be an effective listener. In workshop one, the skills of attending and non-verbal communicationShow MoreRelatedInterpersonal Communication Is An Effective Communicator1624 Words   |  7 PagesVerderber, K, Verderber, R and Berryman-Fink, C. (2010), stated that interpersonal communication is, â€Å"The process through which people create and manage their rela tionships, exercising mutual responsibility in creating meaning.† (p. 5). To be an effective communicator, it is vital that the person possesses and practices effective interpersonal skills. Over this semester, important interpersonal skills have been developed through a series of six workshops and assessed in two pieces of assessmentRead MoreDear Sacramento Chinese Community Service Center,. I Have1409 Words   |  6 PagesDear Sacramento Chinese Community Service Center, I have been recently taking an interpersonal communication course and have discovered a great deal of information that I believe can be extremely beneficial to our agency’s communication effectiveness. I invite you all to think back to one of our previous meetings, do you recall any of the following? A lack of eye contact, a lack of enthusiasm, and frustrated looks on faces? How about an overall sense of discontent so much so that people are disengagedRead MoreAre You a Good Communicatior Essay854 Words   |  4 Pagesgood Communicator? Effective Communicator is a vital in the healthcare workplace. It’s the welfare of others and the fundamental that focus and effective communication that is between colleagues that can make the difference in quality and the consistency of care that is delivered to the patients. When people consider themselves to be good communicators, and Identifying the effective communication process it helps to make the determination. (Cheesebro, O ‘Connor amp; Rios, 2010). Effective CommunicationRead MoreCommunication Is The Key Important Skills That A Person Can Possess1280 Words   |  6 PagesCommunication is undoubtedly one of the most important skills that a person can possess. Interpersonal communication is the way we express our thoughts, feelings, and ideas to the people around us. Interpersonal communication is something you need to do well as it affects many aspects of your life. It is also a learned skill that can be improved with knowledge, self awareness and practice. In order to be a good communicator we must continually analyze our level of interpersonal communication competenceRead MoreExamining Effective Communication1192 Words   |  5 Pages Examining Effective Communication Communication is a frequent occurrence, yet it is not a simple ordeal. Communication has layers and density. The two primary forms of interpersonal communication are verbal communication and nonverbal communication. Verbal communication includes the content of speech, as well as factors such as tone of voice, rhythm of speaking, word choice, and emphasis. Experts and researchers in the field of communication assert that nonverbal communication composes moreRead MoreThe Effects Of Inappropriate Interpersonal Communication On Health And Social Care Settings1210 Words   |  5 Pagesdealing with inappropriate interpersonal communication between individuals in health and social care settings. I am reviewing the methods how to use interpersonal communication to deal with individuals in health and social care settings. Interpersonal communication is defined as the verbal and non-verbal interaction between two interdependent people (occasionally more). This comparatively is an easy definition suggests a variety of properties. Interpersonal communication process by replacing humanRead MoreInformation And Ideas Is A Method Of Communication1129 Words   |  5 Pages Trading information and ideas is a method of communication. To be a successful and beneficial member of your workplace it is essential that you become skilled in all of the various ways of communication that are appropriate. The reason of communication is to get your message across to others clearly and with certainty. Doing this includes effort from both the one sending the message and the one receiving it. And it s a procedure that can be filled with error, with messages often misunderstood byRead MoreThe Princip les Of Interpersonal Communication Essay1538 Words   |  7 Pageslooking for some advice on communication for your new journey together. I recently completed a class on interpersonal communication and learned a lot of different techniques that may be helpful. I would also like to share some of my own personal experiences as a communicator. Knowing your role as a communicator is important, whether you are the one sending or receiving them. It will also guide you through difficult times if either of you faces a conflict. Communication is a vital part of havingRead MoreExpectancy Violation Theory (Paper Rough Draft)1192 Words   |  5 Pagesindividual that defines that individual’s preferred distance from others. I will explain to you the communication phenomenon of EVT, theories, behaviors and context of EVT, as well as how to apply them. Expectancy Violations theory was created by Judee Burgoon in 1978. Since that time, Burgoon and a number of her associates have studied various messages and the influence of non-verbal communication on message production. The theory was originally called Nonverbal Expectancy Violations Theory, butRead MoreThe Strategies For Managing Interpersonal Conflicts, And How Emotions And Nonverbal Communication Can Affect A Relationship1705 Words   |  7 Pagescourse on interpersonal communication. Communication is very important in any type of relationship. Marriage is built on having effective communication with your partner. This letter will explain the strategies for managing interpersonal conflicts, and how emotions and nonverbal communication can affect a relationship. I am excited to share with you some of the things I have learned. Principles of Effective Interpersonal Communication Interpersonal communication Interpersonal Communication Is An Effective Communicator Verderber, K, Verderber, R and Berryman-Fink, C. (2010), stated that interpersonal communication is, â€Å"The process through which people create and manage their relationships, exercising mutual responsibility in creating meaning.† (p. 5). To be an effective communicator, it is vital that the person possesses and practices effective interpersonal skills. Over this semester, important interpersonal skills have been developed through a series of six workshops and assessed in two pieces of assessment. First position, second position and third position skills were performed. This reflective essay provides a critical analysis of my interpersonal skills developmental process of the three skills listed above; including my strengths, weakness and improvements. When in the receiving position of a conversation, the main aim is to retrieve information from the sender in an understandable and cohesive way; which ultimately creates a meaningful connection between the two people. There are a number of skills involved in effective listening. Bebe, S, Bebe, S Redmond, M. 2009, proposed that, â€Å"Listening is a complex process of selecting, attending to, constructing meaning from, remembering, and responding to verbal and non-verbal messages.† (p.66). Certain skills such as: following, empathetic or active listening, questioning and reflection of feeling and content are also required to be an effective listener. In workshops one through to three, non-verbal communication, activeShow MoreRelatedInterpersonal Communication Is An Effective Communicator1574 Words   |  7 PagesVerderber, K, Verderber, R and Berryman-Fink, C. 2010, stated that interpersonal communication is, â€Å"The process through which people create and manage their relationships, exercising mutual responsibility in creating meaning.† (Pg. 5) To be an effective communicator, it is vital that the person possesses and practices effective interpersonal/communicational skills. Over this semester, important interpersonal skills have been developed through a series of six workshops and assessed in two piecesRead MoreDear Sacramento Chinese Community Service Center,. I Have1409 Words   |  6 PagesDear Sacramento Chinese Community Service Center, I have been recently taking an interpersonal communication course and have discovered a great deal of information that I believe can be extremely beneficial to our agency’s communication effectiveness. I invite you all to think back to one of our previous meetings, do you recall any of the following? A lack of eye contact, a lack of enthusiasm, and frustrated looks on faces? How about an overall sense of discontent so much so that people are disengagedRead MoreAre You a Good Communicatior Essay854 Words   |  4 Pagesgood Communicator? Effective Communicator is a vital in the healthcare workplace. It’s the welfare of others and the fundamental that focus and effective communication that is between colleagues that can make the difference in quality and the consistency of care that is delivered to the patients. When people consider themselves to be good communicators, and Identifying the effective communication process it helps to make the determination. (Cheesebro, O ‘Connor amp; Rios, 2010). Effective CommunicationRead MoreCommunication Is The Key Important Skills That A Person Can Possess1280 Words   |  6 PagesCommunication is undoubtedly one of the most important skills that a person can possess. Interpersonal communication is the way we express our thoughts, feelings, and ideas to the people around us. Interpersonal communication is something you need to do well as it affects many aspects of your life. It is also a learned skill that can be improved with knowledge, self awareness and practice. In order to be a good communicator we must continually analyze our level of interpersonal communication competenceRead MoreExamining Effective Communication1192 Words   |  5 Pages Examining Effective Communication Communication is a frequent occurrence, yet it is not a simple ordeal. Communication has layers and density. The two primary forms of interpersonal communication are verbal communication and nonverbal communication. Verbal communication includes the content of speech, as well as factors such as tone of voice, rhythm of speaking, word choice, and emphasis. Experts and researchers in the field of communication assert that nonverbal communication composes moreRead MoreThe Effects Of Inappropriate Interpersonal Communication On Health And Social Care Settings1210 Words   |  5 Pagesdealing with inappropriate interpersonal communication between individuals in health and social care settings. I am reviewing the methods how to use interpersonal communication to deal with individuals in health and social care settings. Interpersonal communication is defined as the verbal and non-verbal interaction between two interdependent people (occasionally more). This comparatively is an easy definition suggests a variety of properties. Interpersonal communication process by replacing humanRead MoreInformation And Ideas Is A Method Of Communication1129 Words   |  5 Pages Trading information and ideas is a method of communication. To be a successful and beneficial member of your workplace it is essential that you become skilled in all of the various ways of communication that are appropriate. The reason of communication is to get your message across to others clearly and with certainty. Doing this includes effort from both the one sending the message and the one receiving it. And it s a procedure that can be filled with error, with messages often misunderstood byRead MoreThe Princip les Of Interpersonal Communication Essay1538 Words   |  7 Pageslooking for some advice on communication for your new journey together. I recently completed a class on interpersonal communication and learned a lot of different techniques that may be helpful. I would also like to share some of my own personal experiences as a communicator. Knowing your role as a communicator is important, whether you are the one sending or receiving them. It will also guide you through difficult times if either of you faces a conflict. Communication is a vital part of havingRead MoreExpectancy Violation Theory (Paper Rough Draft)1192 Words   |  5 Pagesindividual that defines that individual’s preferred distance from others. I will explain to you the communication phenomenon of EVT, theories, behaviors and context of EVT, as well as how to apply them. Expectancy Violations theory was created by Judee Burgoon in 1978. Since that time, Burgoon and a number of her associates have studied various messages and the influence of non-verbal communication on message production. The theory was originally called Nonverbal Expectancy Violations Theory, butRead MoreThe Strategies For Managing Interpersonal Conflicts, And How Emotions And Nonverbal Communication Can Affect A Relationship1705 Words   |  7 Pagescourse on interpersonal communication. Communication is very important in any type of relationship. Marriage is built on having effective communication with your partner. This letter will explain the strategies for managing interpersonal conflicts, and how emotions and nonverbal communication can affect a relationship. I am excited to share with you some of the things I have learned. Principles of Effective Interpersonal Communication Interpersonal communication

Mobile Application in Business

Question: Describe about the Mobile Application in Business? Answer: Abstract: Mobiles are being used for almost every purpose of business, education, healthcare, government etc. Apart from being a communication device, now it has become an integral part of our daily lives. It has become an important part of business. Especially with the emergence of smartphones and mobile application the use of these mobile applications in business have become essential. Mobile commerce, mobile marketing etc. are influencing thousands of business worldwide. Thus, there are different mobile marketing models for different kind of business. In this paper, there will be an extensive study on use of mobile applications in business, different models of mobile marketing etc. Introduction: Interment and ecommerce have accelerated the growth of several businesses from different industries for last few decades. Other than accelerating existing business processes, these information and communication technologies have given birth of new era of business. For example, online shopping of goods. These technologies helped businesses to go over click and mortar businesses, from their brick and mortar business models. (Head, 2009) Evolution of mobile technologies have raised the platforms like smart phones and more recently android and iOS based phones. These mobile phones are applications oriented and businesses are utilizing these application oriented phones for their mobile commerce and mobile marketing activities. (Lee, 2012) There are new types of business marketing models are being used by different kind of businesses. People do not need to have web browser and visit some ecommerce business website to shop online. Rather, businesses are providing all ecommerce facilities within a dedicated application. (May, 2001) By definition mobile application is a specially designed and developed software or application intended to run on mobile devices. Mobile applications are highly platform dependent. (McWherter Gowell, 2012) In this paper, the key area of the study is to ponder over the effect and effectiveness of mobile applications in the world of business and to study the models of implementation for a positive impact in productivity and growth for the business. The problem will dwell into the need for mobile applications in business and then unfold to study some models in the field of marketing and research concluding on the effect on productivity. (Chen Skelton, 2005) At the end, a critical discussion on how mobile application can help to bring revenue to the business. Mobile Applications Overview: In todays industry, people always on the go hence it became very critical to make the business and market moves with them to ensure 24/7 availability. Currently, people can make information available at anywhere, anytime and on any platform to staff, customers and prospects via mobile application. Therefore, mobile applications became the key for business owners, whether they want to market their services and products or to just simply run their business (Roma, 2010) It has been calculated that currently almost four billions of mobile phones are used in the world and one billion of them are smart phones which are able to exchange data, internet surfing, connecting people around the world and facilitate business. Smart phones can have major impact on productivity of the company and the staff as it helps in enhancing the business process through offering their staff and customers with access to application using their own mobile devices (Peter, 2009) Virtually, todays application must be designed with mobility in mind, providing the required functionality on a small touch screen. The following figure shows the increased usage of mobile apps in 2010 and 2011; Smartphone sales in the last five years: In the last few years, Smartphone sales boomed around the world after becoming a commodity that is important for people at all levels and ages. In the last 5 years, after a few manufacturers competed in the global market to impose their devices and gain a footprint in this challenging market and increase their market share. By end of 2009, Samsung, Apple, KG, Lenovo, Sony, HTC, Huawei, Xiaomi and Nokia developed many new models in order to reach to customers with innovation and quality. In 3rd Quarter 2014, only Samsung, Apple, LG and Huawei got the big market share. By the end of 2011 and beginning of 2012 Samsung and Apple broadened their shares 10 times and 4 times respectively. In the third quarter of 2014, Samsung was the leading smartphone vendor in the world based on shipments, with over 78 million units shipped globally. This is almost twice the amount of units that were shipped by its closest competitor, Apple, in the same quarter. Overall Samsung held a 23.8 percent share of the smartphone market in the third quarter of 2014, a slight fall from the 30.2 percent share it held at the beginning of the year. The companys influence in the market peaked in the third quarter of 2013 when it was responsible for 32.5 percent of all smartphone shipments, shipping a total of 85 million units. Apple was the second largest vendor of smartphones according to latest figures as it shipped almost 39.3 million smartphone units in the third quarter of 2014, an increase of 5.5 million units from the same quarter in the previous year. Sales of the iPhone peaked at the beginning of 2014 with sales of over 51 million units in the first quarter, contributing to record sales of 170 million units for the whole year. Lenovos influence in the smartphone vendor market has increased significantly from 7.9 million shipments at the beginning of 2013 to almost 17 million by the third quarter of 2014. This meant that, as of the third quarter of 2014, the Beijing-based company held a 5.2 percent share of the smartphone vendor market. (Statista, 2015) It is very obvious that Samsung and Apple are heading the market share globally. But, thats not all what is taking place with the global smartphone market as the operating systems that run in the phones. The operating systems play a big role in customer friendliness and subsequent satisfaction through providing all the features, graphics, apps compatibility and user interface when using the Smartphone. Top Smartphone Vendor Analysis Samsung: While Samsung's smartphone share was up in 2013 it slightly fell by 1.6 percentage points in the fourth quarter of 2013. This was mainly due to a saturated high-end smartphone market in developed regions. It remains critical for Samsung to continue to build on its technology leadership at the high end. Samsung will also need to build a clearer value proposition around its midrange smartphones, defining simpler user interfaces, pushing the right features as well as seizing the opportunity of bringing innovations to stand out beyond price in this growing segment. Apple: Strong sales of the iPhone 5s and continued strong demand for the 4s in emerging markets helped Apple see record sales of 50.2 million smartphones in the fourth quarter of 2013. "However, Apple's share in smartphone declined both in the fourth quarter of 2013 and in 2013, but growth in sales helped to raise share in the overall mobile phone market," said Mr. Gupta. "With Apple adding NTT DOCOMO in Japan for the first time in September 2013 and signing a deal with China Mobile during the quarter, we are already seeing an increased growth in the Japanese market and we should see the impact of the last deal in the first quarter of 2014." Huawei: Huawei smartphone sales grew 85.3 percent in the fourth quarter of 2013 to maintain the No. 3 spot year over year. Huawei has moved quickly to align its organization to focus on the global market. Huawei's overseas expansion delivered strong results in the fourth quarter of 2013, with growth in the Middle East and Africa, Asia/Pacific, Latin America and Europe. Lenovo: Lenovo saw smartphone sales in 2013 increase by 102.3 percent and by 63.1 percent in the fourth quarter of 2013. Lenovo's Motorola acquisition from Google will give Lenovo an opportunity to expand within the Americas. Worldwide Smartphone Sales to End Users by Vendor in 4Q13 (Thousands of Units) Company 4Q13 Units 4Q13 Market Share (%) 4Q12 Units 4Q12 Market Share (%) Samsung 83,317.2 29.5 64,496.3 31.1 Apple 50,224.4 17.8 43,457.4 20.9 Huawei 16,057.1 5.7 8,666.4 4.2 Lenovo 12,892.2 4.6 7,904.2 3.8 LG Electronics 12,822.9 4.5 8,038.8 3.9 Others 106,937.9 37.9 75,099.3 36.2 Total 282,251.7 100.0 207,662.4 100.0 Source: Gartner (February 2014) Worldwide Smartphone Sales to End Users by Operating System in 2013 (Thousands of Units) Operating System 2013 Units 2013 Market Share (%) 2012 Units 2012 Market Share (%) Android 758,719.9 78.4 451,621.0 66.4 iOS 150,785.9 15.6 130,133.2 19.1 Microsoft 30,842.9 3.2 16,940.7 2.5 BlackBerry 18,605.9 1.9 34,210.3 5.0 Other OS 8,821.2 0.9 47,203.0 6.9 Total 967,775.8 100.0 680,108.2 100.0 Mobile Applications- An Aid in Business It has become imperative for business to adapt with the latest technology and mobile applications are taking the world by a storm and hence forming essential existence in the field of business. Use of mobile applications in business gives companies to engage with their customer channel via real time mode and social sharing utility (Gebauer, 2004) to collaborate the customers in just a single application. Mobile applications have made the customer problem appraisal simpler and the way to interact with them has become really efficient raising their satisfaction level. The most obvious use is mobility where customers can shop online with the help of these applications. It can be of a great help to create virtual offices at anywhere and anytime. It is advantageous for a cost-effective marketing for raising funds, organizing events, reinforce brand power (Lyytinen, 2001) and gain exposure in target customers. It is an innovative marketing tool for boosting brand value and enhancing the cu stomer base. Therefore, the profusion of mobile applications has changed the face of expectations of consumers. According to (Fegian, 2011) the following explain in details how mobile applications can be used to solve business problems; Creating Virtual office: Regardless of the physical locations of people, they can connect to each other if they have smart phone. Virtual offices offer instant respond and easy access to multiple software applications including client relationship management software, invoicing, time tracking, project management software and much more. Cost effective marketing: Announcing for your event, products and services can be done in a great expense. Lately, organizations started to develop applications geared specially to a specific segment with their corporate funders sponsorship. The funders collect advertising opportunities to support their brands as well as increasing product exposure to larger segments. New software platforms: The boundaries of smart phones abilities are expanding due to continue progress in mobile technology. Each sector in the industry has its own software which is highly supply their respective market. Unlike previous decades were software companies were limited to build for Mac or PC which result in a lot of budgetary expense, now a days market has entered into new stage of being able to expand for all smart phones as well Mobile Application Models For the realm of marketing or generating revenue, there can be various innovative models for inclusion of mobile applications in marketing, technology and other fields. It is important to know about the problem domain of the company and the type of application required to raise the profits. Free applications with in-app advertisements is an effective model to attract users and is lucrative for a huge profit usually practiced by Facebook app. Freemium is another gated feature in which there is charge for premium features with a goal to engage users and make them willing to pay for additional options. Angry Birds game is an example for such a business model. There is a model for paid applications which are innovative, user friendly and have an excellent interface (May, 2001). However, this may hinder a large number of customer base due to its cost. Another app monetizing strategy is in-app purchases that involves selling of some features or services including physical goods or virtual goods. This is a very well utilized model for ecommerce brands and provides flexible approach. Paywall model of business applications focuses on content (Leem, 2004) and prompts for a subscription and attracts the users for more. Sponsorship is another business model for incentivized advertisements fostering partnerships with advertising companies or by redeeming rewards to the users. Business Productivity and Mobile Applications Mobile applications have provided plethora of advantages and have uncovered untapped features of the business world to enhance the revenue and fostering great profit opportunities. The massive growth and refinement of adoption of mobile application technology have made various business to effectively make their firms recognized as a major brand in the contemporary firm. The productivity in terms of marketing, communication and networking are enhanced with inclusion of such services in the realm of existing business. The use of mobile applications are helping professionals for consumerism of IT to transform the purchases of enterprises, distribution of assets and consuming of mobile softwares (Lee, 2004). The enhanced productivity is a result of time saving, uniqueness from competitors, maintaining office productivity, cost reduction or a means of virtual collaboration. As mentioned in (Nilson, 2011) the following list some ways for how mobile applications can help to bring revenue to the business; Geo-Targeted Push Notifications In 2010, Googles CEO Eric Schmidt expected the future of mobile applications to bring pleasant surprises to businesses. He said mobile devices will make all information about the world available to users at all times. Businesses can use Geo-targeted push notifications in many ways. For example, a restaurant can use this technology to send special offers to customers who had visited the restaurant recently in order to promote loyalty. Or, a store can make announcement for sale on certain items based on seasonal needs like umbrellas when customers get weather alerts on their mobile devices. Music bands can also use this technology to let people know which city they are visiting to perform there on order to promote ticket sales among fans of that band. Additional Sales Opportunities Smart phones represent a great opportunity for many businesses to where shopping applications can facilitate the relationship between those businesses and their customers. As people tend to use their smart phones when they are awaiting the bus, or riding the train on their way to work or even at the airport before flying. This is the best time for those people to shop so they make up for the delays and waiting time in their busy life. Before smart phones became available, people used to read during this free time, but today, they like to get busy with their smart phones to read, search, and shop. That being said, the opportunities are being at their max for the mobile applications to reach out to customers at any period of free time. Additionally, a stored password keeps a customer logged in at all times just to make a transaction easier. Geo-Targeted Advertising The classic targeted ad story goes something like this: A potential homeowner is stuck in traffic on his daily commute home and looks out his window to read a sign on a new housing development that says, If you lived here, youd be home by now. (Peter, 2009) With a billion devices out there in use, there are endless opportunities to direct advertising toward smart phone. Smart advertising application can target customers based on their geographic location and customize advertisements accordingly. Also, to make it easier, those applications can advertize directly on a map, where the customer can get direction very easily. Dynamic Offers Groupon is now on top of the mobile application of what is called just-in-time offers. In order to boost revenue, businesses utilize data through Geo-tracking to deliver advertisements as the art applications calculate are needed by customers. As an example, a Cinema or a restaurant can have some commercially dead times where there is not much business. Groupon is geared to push special offers for those businesses at those slow down times when a customer happens to be in the area where the business is located. Mobile Apps in top companies: According to a statistic conducted by Statista, in 2009, worldwide mobile app downloads amounted to approximately 2.52 billion and are expected to reach 268.69 billion in 2017. In 2010, earnings of mobile apps providers amounted to 6.8 billion U.S. dollars. (Statista) It is known that not all well established large companies are innovative and technology savvy. Anyhow, so many smaller and not very well known companies use technology that can enable them beat bigger competitors by utilizing technology and introducing mobile apps that developed along with the spreading of smart phones that went into the pockets of millions of people. There are also a few considerably large companies that are admired for employing resources and taking risks in mobile apps. Here are a few of those large reputable companies that have made success in mobile technology and are ranked at the top innovators for the challenging mobile technology. Geico Geico, an American insurance company, was founded in 1936. Although being a very old company, they have stayed fairly up to date with technology, as illustrated by their marketing campaigns Gecko, as well one of the most helpful iphoneapps. which was very well crafted to help their customers manage their policies for auto or home insurance. I wont pretend that Geicos iPhone app is thrilling or entertaining, but its definitely useful. If youve lost your insurance card, the app can display it digitally right on your smartphones screen. If youve gotten into an accident, it offers a step-by-step guide for handling it the right way. If your car is stranded, broken, out of gas, or if youve simply locked your keys inside, it can guide you to the nearest gas station, locksmith, or auto shop to get you back on the road. Starbucks It sometimes seems like theres a Starbucks on every corner, but once youre actually looking for one, theyre not nearly as easy to find. TheStarbucks mobile app has a store locator, as you might expect, but it also includes a surprising array of other features that make it much better than the we-made-a-basic-app-because-we-felt-like-we-had-to approaches of most large companies. Starbucks customers can use the Drink Builder feature in this app to help them find their way to pick their preference of the wide and rather confusing verity of options the Starbucks offer. Customers can use the app to load Starbucks credit so the customer can purchase drinks for themselves or others electronically or through social media like Facebook. These features add such a great experience that makes sense for the customers side by side with the ability to locate a nearby Starbucks wherever they happen to be. Whole Foods Market, Inc. Here is the biggest organic and natural food supermarket chain in the world. Instead of just introducing a mobile app that helps customers locate a store and offer some promotions and coupons with special deals and discounts, they developed a couple of apps solely designed for the customers. One of those free apps is Whole Foods Market Recipes that simply offers useful information to customers ranging from recipes to health advice to cooking tips. The other app is called Whole Foods Market Mission that avails health advice and highlights great incentives of healthy eating that enlightening to users of this app. The two apps made Whole Foods Market appear as friendly and simple as ones neighborhood grocery store despite the fact that Whole Foods Market is on the industry giants. Conclusion: In this paper, the main topic of discussion in the use of mobile applications in business. The objectives of the study and the context of the topic has been discussed in the introductory part. The outline of the next parts of the paper have been also discussed in that section. In this report, the use of mobile applications in businesses, the benefits of the same, have been discussed along with statistics on the usage of mobile applications and web browsing for businesses, ecommerce etc., market researches from Gartner etc. The statistics clearly shows that, during last few years, the usage of web browsing has been reduced by increased use of mobile applications. There have been use of various other statistics and market researches that clearly shows that mobile application have better prospective in businesses. These can be used for virtual offices, cost effective marketing, new software platform etc. There are various mobile application models that can increase productivity of the b usiness. Finally, how top companies are using mobile applications in their business that have been shown as case studies. In this list of case studies there are companies like Starbucks, Geico, Whole Food markets Inc. etc. It can be concluded that inclusion of mobile applications in the world of business have led to tremendous success and innovation by increasing productivity, reducing dependability and fostering flexibility. Different industries and businesses are embracing this new opportunity and increasing their revenues. There are various mobile service provider, manufacturers and operating system platforms. These have opened up more number of possibilities to the business. Instead of using one mobile application channel, now they can use several channels. Also, it helps to widen the reach to prospective customers. (Zheng Ni, 2010) In today industry, companies need to consider mobile applications as key to develop their business and gain more sales and advertising in cheap prices. This will improve the customer experience and help in attracting and attaining the current companys customers. In addition, mobile application can help the customers as well, as they can get access to the inventory products, receive notifications of special offers or launches and much more. References: Chen, L.-d. Skelton, G. W., 2005. Mobile Commerce Application Development. s.l.:Idea Group Inc (IGI). Head, M. M., 2009. Mobile and Ubiquitous Commerce: Advanced E-Business Methods. s.l.:IGI Global. Lee, I., 2012. Mobile Applications and Knowledge Advancements in E-Business. s.l.:Idea Group Inc (IGI). May, P., 2001. Mobile Commerce. s.l.:Cambridge University Press. McWherter, J. Gowell, S., 2012. Professional Mobile Application Development. s.l.:John Wiley Sons. Zheng, P. Ni, L., 2010. Smart Phone and Next Generation Mobile Computing. s.l.:Morgan Kaufmann.

Сultural conflicts that existed in the US in 1975

Introduction The author migrated from Vietnam to the United States in 1975 due to political conflicts. She was only eight years old when the family relocated to Michigan. The book talks about cultural conflicts that existed in the US at the time.Advertising We will write a custom book review sample on Ð ¡ultural conflicts that existed in the US in 1975 specifically for you for only $16.05 $11/page Learn More It is reported that the author was confused between choosing to embrace her own culture and adopting the new lifestyle exhibited by Americans. Her grandmother prepared traditional foods while the American society consumed junk food, which was consumed by ‘real people’. Through analysis, it can be observed that the author was ambitious to adopt the American culture, which was perceived to be strong. The author developed a passion for American food mainly because of the style used to prepare it. In her traditional culture, foods such as s pring rolls and delicate pancakes were common. To be viewed as a real American, the author had to embrace some foods in her life such as Pringles, Kit Kats and many more. The book starts by narrating how the family of the author migrated from Saigon in 1975 to Michigan. The book picks up in subsequent sections to give the details of life experienced by an immigrant. This paper would therefore try to evaluate the tenets of the book in order to comprehend its effects on the views of Americans as regards to immigrants. The book would also be evaluated to come up with a personal view as regards to the growth of Asian-American population in the US. The essay first gives the synopsis of the book in order to understand the viewpoint of the author. Synopsis of the Book In part one, the author narrates how life was immediately her family arrived from Vietnam. She notes that the family arrived in Michigan unprepared, which forced the sponsor to find a place for the family to live. Apart from the residential premise, the sponsor had also to find some food for the family.Advertising Looking for book review on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The food was American implying that it was unfamiliar to the family. The father was offered employment in order to earn a living for the family. The author goes ahead to narrate how it was difficult to cope with the climate that was extremely cold. The writer expresses concern over the type of life that the extended family lived. The house was small and the family did not have sufficient food to consume. This was a problem to the father since he could not sleep. In other words, the writer notes that life was hard. After sometime, an American company producing paint and specializing in tool making employed one of the family members. Even though life was difficult for these foreigners, they could afford some luxury goods to their children. The author notes that the sister controlled all toys meaning that some luxury goods were also available in the house. The author contrasts this luxury with a devastating state of affairs when she claims that the father competed with the uncles for pillows and comforters. Cultural differences started showing up when Mrs. Heidenga served the Author’s father and her uncle. The author notes that the father lamented heavily since Mrs. Heidenga served them with raw hamburgers. At this stage, the writer revisits the family history by observing that the family left Vietnam when she was very young. The activities that took place in the state forced the locals to run away from their country. The Communists had won the war, which meant that the community had to undergo political re-socialization. For that case, the community had to be introduced to new rules regarding communist ideas. The communist regime threatened to execute political opponents and sympathizers of capitalism. This had already happened to the authorâ €™s grandfather. Due to this tribulation, the author notes that Americans decided to intervene in order to save the lives of various children. However, this program was unsuccessful since the first plane carrying children crashed at the Son Nhut air base, killing many people. The author’s father decided to employ alternative option after noting that migrating to the US through the program would be difficult.Advertising We will write a custom book review sample on Ð ¡ultural conflicts that existed in the US in 1975 specifically for you for only $16.05 $11/page Learn More The father arranged for an alternative means after realizing that air transport was risky. The family struggled to migrate to the US since conditions were unfavorable. Many people wanted to quit Vietnam due to war and the conquering of the South but there were no escape routes. The author’s father used his friends who served in the military to help his family get out o f Vietnam. The journey was not easy since the immigrants had no food and water while in the ship. The family was introduced to an American food when the American soldiers provided apples to the refugees on board. The author’s father is described as a social man since he could make friends easily. For instance, he convinced the cooks to provide him with some food that he took to his two daughters. Furthermore, he sweat talked the soldiers by showing them how to play poker in exchange for powdered milk for his daughters (Nguyen 12). In the Forbidden Fruit part, the author narrates the life of her father, especially how he related to other refugees. The Vietnamese made efforts to send letters back home. Others concentrated on coming up with their own culture that would distinguish them from other members of society. For instance, the author notes that other Vietnamese could travel to Canada to acquire Chinese rice and even come with seeds that would march those found in their ho meland. The names of such plants could not be translated to English meaning that they were purely Vietnamese. Through food, the foreigners could express thanks to their ancestors by offering sacrifices using the Buddha statue (Nguyen 21). Analysis of the Book Own View Nguyen explains the role of Asian Americans in the development of American culture. The writer explores the experiences of Asians in America in relation to their historical awareness, sex roles, traditions and race. He refers to the white race as the mainstream, which is used by the society to gauge individual capability (21). The society tends to erect some barriers to individuals who do not follow the laid down regulations. This type of arrangement is detrimental to human life and exists to subjugate and oppress some members of society. The society encourages the minority race to join the mainstream implying that the white race is superior. Nguyen shows that modern America is a product of struggle between the minorit ies and various forms of injustices.Advertising Looking for book review on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The minority have contributed too much to socio-political and economic development of America. Presenting American history as a struggle between white and black race would therefore be irrational. The best way of presenting American character is by viewing it as a diverse and manifold society. It is from the activities of minorities that America is what it is today. Slavery could not have been abolished were it not for the activities of the blacks and subsequent Civil War between the Northerners and Southerners. Egalitarianism and human rights could not have been granted were it not for women and other minorities engaging tirelessly in conflicts with colonialists. The author seems to neglect this fact in his analysis. Many things have taken place in America, which calls for insightful investigation to uncover all aspects. Even though racism has always taken a centre stage, it is not the only way of presenting American character. Asians have undergone many problems in America but few researches talk about them. The Chinese have variously been branded as bandits due to production of cheap goods. Japanese on the other hand suffer from money laundering labeling. This shows that each group has its own concerns in the wider society. Asian/white binary is just one of the mediums of presenting American character. Throughout American history, women have suffered most. Societal structure discriminated women against all social benefits such as employment, political participation and economic supremacy. The author does not talk about this in her analysis. Until recently, women were not allowed to join certain fields or professions in the labor market. Such expert fields were reserved for men. During the 1930s recession, women proved their worth but still they were not fully appreciated in society. After the World Wars, women capitalized on the president’s speech to demand for equal representation and participation in politics. The president declared that the war wa s meant to bring democracy and equality. Through feminine organizations, many historical events have been set. Language use in the modern society is neutral meaning that women need not to adopt male names upon marriage. Legislations have been passed aiming at protecting the rights of women. This proves that the American history is not about race only, as observed by the author. The issue of allocation of resources has threatened to divide Americans in the past. The poor have not been allowed to participate in production fully. The rich have acquired the state, which they use to prevent the poor from revolting against the status quo. Recent studies confirm that the gap between the bourgeoisie and the proletariat is widening. The less fortunate from time to time have risen up to challenge their position in society. This is another area of concern confirming that American history is diverse, contrary to what the author views. After the war, each person was treated with honor just as Ng uyen could note because each laborer received a wage that was commensurate to his/her work. Furthermore, America became a free society where each person, including the Asians could participate in elections. Any person was free to vie for any political office as long as he or she qualified. Discrimination based on race or ethnicity was no longer an issue to those seeking leadership in society. The state could not attempt to erect barriers that would temper with individual fulfillment. The state could only act as a utility that oversaw individual realization. It is upon this strength that Americans decided to trust leadership with an individual from another race. Everybody voted for Obama. He was not discriminated in anyway because the constitution provides stricter measures against racial discrimination. No country boosts of cultural diversity than the US. Views of Others As Nguyen could suggest, American society is more structured in terms of culture. The white culture is believed t o be powerful. Therefore, other races are urged to assimilate. This is a problem because voters are convinced to vote on tribal and racial lines. This means that an individual must command a huge racial following for him/her to emerge winner in any election. This happens mostly in state politics where races or tribes elect representatives. It is not surprising that the majority of senators and governors are whites. This has a profound effect because elected leaders influence the system to appoint their cronies and relatives to key government positions. Other races such as the Asian race are left struggling because they do not have the means of accessing government. Whites capture all major positions meaning that policies made will always favor them. Recently, the state of Arizona passed an immigration policy that sought to lock out other races from financial privileges. The white race would benefit because it has representatives in government. The federal government has been adamant because most affected members are not whites. Since whites are not affected, no representative of federal government will attempt to complain. Students have been affected because they are forced to stay without their parents. Their parents moved to other states without biased the immigration law. This shows that American character cannot be explained in terms of a single conflict. In the recent Arizona conflict, Mexicans are affected most because the state borders Mexico. Mexicans are said to be encroaching to American land although the truth is that they pose a security threat to some whites. Mexicans give whites a stiff competition, which have prompted the enactment immigration law in Arizona. Formation of class and subjugation of some members of society is another weakness of American character. There is a conflict between the owners of means of production and the poor. The poor produce goods that they do not consume. They produce goods for the market. The bourgeoisie have formu lated some policies that do not allow the worker to think about his/her future. Workers are forced to work hard in order to acquire basic needs. The bourgeoisie acquires the state and other important societal objects such as the media to influence the worker. The state does not come up with stern measures that can solve labor problems. Workers are alienated from their societal roles because of workload. Capitalistic society is a man eats man society because the rich uses the poor to enrich themselves. Workers are exploited to an extent that they are only left with time for exercising animal related activities such as eating, sleeping and procreating. Finally, there is a conflict between the youth and the aristocrats. Power is concentrated in the hands of the rich while the youth are left suffering. It is not surprising that people who have reached retirement age are still trusted with leadership in society while the young people are neglected. Politicians have been accused of using youths to enrich themselves politically. The old bourgeoisie is keen with the way he/she spends resources. The new bourgeoisie is liberal, something that does not go down well with the rich. This big conflict has threatened to divide America into two. Therefore, the author manages to explain the lives of foreigners in the US, as well as how they cope with the challenges. Works Cited Nguyen, Minh. Stealing Buddha’s Dinner. New York, NY: Penguin, 2008. Print. This book review on Ð ¡ultural conflicts that existed in the US in 1975 was written and submitted by user T0adMen to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.